Traffic Overview
Website traffic analysis: see how any site performs in Google
Check website traffic for any site in one search: organic and paid visits, ranking keywords, domain authority and backlinks, and how each has changed over time.
Website traffic analyzer: every website stat you need in one quick check
Check website stats for any domain: how much Google traffic it gets, where it comes from and how strong it is.
Organic Traffic
Monthly visitors a site gets from unpaid Google results, estimated from rankings and search volume.
Paid Traffic
Monthly clicks a domain buys through Google Ads, showing how much it relies on ads.
Organic Keywords
Search terms in Google's top 100, plus how many were gained or lost last month.
Paid Keywords
Keywords a competitor bids on in Google Ads, often the searches that bring it customers.
Domain Authority
A 0 to 100 score for link strength. A higher score usually makes ranking easier.
Backlinks
Links from other sites pointing here, plus how many it gained or lost last month.
Site traffic analyzer: see the keywords and pages behind any site's traffic
Find out which searches send visitors to a site and which pages earn them, so you can see what's behind the numbers above.
SEO Keywords Ranking
Monthly count of keywords the site ranks for over the last 12 months, split by position: 1-3, 4-10, 11-50, 51-100.
Top SEO pages
The pages that earn the most search traffic, with estimated visits and backlinks for each, filtered by country and language.
SEO keywords
The keywords that send the most visitors, with volume, position and estimated visits for each, filtered by country and language.
How to analyze a website's traffic in 3 steps
Use Traffic Overview as your website traffic checker, then go deeper into the keywords and pages that drive the visits.
- Enter
Enter a domain or page URL
Look up a competitor, a site you admire or your own, by domain or page, in any country and language.
- Read
Read the overview
View website stats at a glance: the organic and paid traffic split, domain authority, backlinks and trends over 12 months.
- Dig in
Decide what to work on next
Find which of your pages need work, see which keywords bring a competitor visitors, or compare your traffic with theirs.
Website traffic analyzer tool: compare any site on the same scale
Traffic Overview builds every estimate from rankings, search volume and the share of searchers who click, so you can compare your site with the sites you compete against and spot trends early.
How the estimate works
Every keyword a site ranks for, its monthly searches and position in Google, turned into estimated monthly visits.
Your real traffic
Connect Google Analytics to a project and Ubersuggest will show your actual organic traffic instead of an estimate.
Website traffic analysis FAQ
Website traffic analysis means looking at how many people visit a site from search, where those visits come from, and what drives them. For any domain, Traffic Overview shows estimated organic and paid traffic, the keywords and pages bringing visitors in, and the site's domain authority and backlinks, so you can judge how it performs in Google at a glance.
Enter the domain or page URL in the search bar above, pick the country and language, and run the search. You'll see the site's estimated monthly traffic and other website stats, how they have moved over time, and the keywords and pages behind them.
Traffic Overview looks at every keyword a site ranks for, how many people search for it each month, and where the site ranks. It then applies the share of searchers who typically click a result in that position. The total is an estimate of the visits the site earns from search.
Google Analytics counts every real visit from every channel. Traffic Overview estimates search traffic only, so it leaves out visits from social media, email, referrals and people typing the address directly. Use it to compare sites and spot trends rather than as an exact visitor count.
Yes, for your own site. Create a project for your domain and connect Google Analytics, and Ubersuggest shows your actual organic traffic across every report instead of an estimate.
Organic traffic comes from unpaid listings in Google's search results, earned by ranking well. Paid traffic comes from Google Ads the site pays for on each click. A site's paid keywords show which searches it is willing to pay for, which often points to the searches that bring in customers.
Yes. Enter a full page URL instead of a domain to see the traffic and keywords for that one page. Use it to find which of your own pages need work first, or to see why a single article or landing page is outranking yours.
Domain authority is a score from 0 to 100 that estimates how strong a site's backlink profile is compared with other sites. A higher score usually means it is easier for that site to rank. Compare it with the sites you compete against, not with an absolute target.
Traffic estimates are refreshed at the start of each month. New numbers can take up to two days to appear while the previous month's data is processed.